About

Brand.

The Aetheron name, mark and palette, and how to use them when writing about us.

Name

  • “Aetheron Solutions” in full on first reference; “Aetheron” after that
  • Product names are single words with internal capitals as written: Arctiq AI, Eonix, FinOptic, LegitChain
  • Not “Aetheron.ai”, not “AETHERON”, and never “Aethereon”

Palette

  • Jade #0FA37F

    The primary accent. 6.38:1 on the canvas, passes WCAG AA for text.

  • Jade deep #0B7A5E

    Fills and borders only — 3.85:1 fails AA, so never for text.

  • Jade glow #2FD9AE

    Highlights and hover states. 11.33:1.

  • Mint #E4F9F5

    Primary text on dark. 18.63:1.

Contrast ratios are computed against the canvas, not eyeballed. On a jade fill use #04060A for text: white is 3.20:1 and fails.

Using the mark

  • Keep clear space of at least the mark's own height on every side
  • Do not recolour, rotate, outline, or add effects to it
  • Do not place it on a busy photograph or a low-contrast background
  • On light backgrounds use the dark lockup rather than inverting the colour values

Aetheron's typeface is not currently redistributable, so it is not offered for download here. Ask us if you need brand assets for a publication.

Writing about Aetheron?

Ask us for assets or a fact-check before you publish. We would rather help than correct.

Contact us